This redesign of the Pittsburgh parking meters is aimed at improving overall usability for first-time users and regular users alike, while granting a much greater degree of accessibility to wheelchair-bound and elderly users. This project is an exploration of Visual Brand Language principles as well as human factors, looking to Logitech's current brand to define the meter's form and appearance.
The proposed concept works within Pittsburgh's current "pay-by-plate" system, in which users pay for their parking space by entering their license plate numbers at a kiosk before inserting a credit card or coins and specifying their parking duration. Rather than the ambiguous and unintuitive layout of Pittsburgh's current meters, the new Logitech meter allows the user to simply grasp and twist the prominent, tactile knob in order to choose their parking duration.
Small-Scale Foam Modeling
I explored various form factors through iterations of 1/6th scale foam models, keeping in mind the intended user interaction and drawing on extensive human factors research to meet ADA regulations.
Full-Scale Interaction Studies
I further refined the user interaction and the physical layout through observation and analysis of a range of users operating full-scale sketch models.
Visual Brand Language
Logitech's visual brand language revolves around a strong circle motif, characterized by simple geometry and filleted surfaces. The design of the new parking meter heavily draws on this circle theme, incorporating details from Logitech's mouse wheels in the prominent knob and looking to the keyboard line for button inspiration.